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Fitzrovia BID Case Study

Home and entertainment are at the core of Fitzrovia’s Christmas lighting brief.

When we started working with Fitzrovia BID several years ago, they were keen to build a scheme that enhanced their themes of home and entertainment. Starting with column chandeliers and bespoke motifs featuring champagne flutes, the scheme has evolved and morphed over the years to the display we now see.

Whilst some elements of the original scheme can still be seen, such as the light bubbles in the trees along Charlotte Street, Fitzrovia BID has enhanced the scheme with a bespoke GOBO and incorporated iconic photo opportunities.

Since 2023, the giant walk-through Bauble with Stars has been very popular addition to the scheme and has become a firm favourite with the local community and visiting guests.